Groceries for Good

Virden, MB — The Valleyview Co op Food Store has made a $2,000 food donation to the Virden and Area Food Cupboard, thanks to support from Kraft Heinz through its Groceries for Good program.

The donation of Kraft products will support individuals and families in the Virden area facing food insecurity. The Groceries for Good program partners with local grocery retailers across Canada to provide food donations directly to food banks serving their communities.

“Canadian food bank usage is at an all-time high with more first-time users than ever,” said Cory Dittmer of Kraft Heinz. “At Kraft Heinz, we are committed to standing by Canadians and our customers by making a positive impact in communities by partnering with Food Banks Canada.”

Valleyview Co-op’s Virden Grocery Store team, led by Lorne Gryjack, played a key role in coordinating the local donation to the Virden and Area Food Cupboard, ensuring the products reached those in need. Gryjack credits the project's success to the commitment and teamwork of his staff.

“Programs like Groceries for Good show what’s possible when national partners, local teams, and supportive communities come together,” said David Wowk, General Manager of Valleyview Co-op. “I’m proud of our Virden Food Store grocery team for turning this $2,000 Kraft product donation into meaningful support for the Virden and Area Food Cupboard, and grateful to our community for always stepping up when it matters most.”

Shirley Gibson from the Virden and Area Food Cupboard says a donation of this size is quite impactful as demand for food hampers continues to grow. “It's wonderful to have this much food; it certainly helps us fill our shelves. We're doing anything between 40 and 50 hampers twice a month.”

Valleyview Co-op remains committed to supporting local organizations that strengthen the health and well-being of the communities we serve, with the support of trusted partners such as Kraft Heinz.